Privacy Policy

Last Updated: 30 May 2025

1. Introduction

Welcome to RACHYCHIC DRESS BOUTIQUE (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”), purchase our products, or otherwise interact with us.

RACHYCHIC DRESS BOUTIQUE is the data controller and is responsible for your personal data.

Our contact details are:

2. Information We Collect

We may collect and process the following types of personal data about you:

• Personal Identification Information: Name, postal address, email address, phone number, payment information (processed securely by our payment gateway providers), and any other information you voluntarily provide when you make a purchase, create an account, subscribe to our newsletter, or contact us.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This data is primarily collected through cookies and similar technologies.
• Usage Data: Information about how you use our website, products, and services, including pages visited, time spent on pages, and links clicked.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
• WordPress Specific Data:
  • If you leave comments on the site, we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • If you have an account and you log in to this site, WordPress will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, WordPress will also set up several cookies to save your login information and your screen display choices.

3. How We Collect Your Information

We use different methods to collect data from and about you including through:

• Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • purchase our products or services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
• Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy section (Section 7) for further details.
• Third parties or publicly available sources: We may receive personal data about you from various third parties such as:
  • Analytics providers such as Google (based outside the EU/UK).
  • Advertising networks (if applicable).
  • Search information providers such as Google Search Console.

4. How We Use Your Information

We use the information we collect in the following ways:

• To process and fulfil your orders, including managing payments, fees, and charges, and collecting and recovering money owed to us.
• To manage our relationship with you, which will include notifying you about changes to our terms or privacy policy, and asking you to leave a review or take a survey.
• To provide and maintain our Site, including monitoring its usage.
• To improve our Site, products/services, marketing, customer relationships, and experiences using data analytics.
• To send you marketing communications if you have opted-in to receive them. You can opt-out at any time.
• To respond to your enquiries and provide customer support.
• To comply with legal obligations and prevent fraud.
• For WordPress functionality, such as managing comments and user accounts.

5. Legal Basis for Processing Your Personal Data (GDPR)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g., for marketing emails, or for non-essential cookies).
• Contract: Where processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (e.g., to process your order).
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, for website analytics, security, and improving our services.
• Legal Obligation: Where processing is necessary for compliance with a legal or regulatory obligation that we are subject to.

6. Data Sharing and Disclosure

We may share your personal data with third parties in the following situations:

• Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processors, delivery companies, IT support, hosting services, marketing agencies).
• Analytics and Search Engine Providers: Such as Google Analytics and Google Search Console, to assist us in the improvement and optimisation of our Site.
• WordPress Plugins: Our website is built on WordPress, which may use various plugins. Some plugins may collect or process your data. We aim to use reputable plugins, but their data handling practices are governed by their own privacy policies.
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to distinguish you from other users, to provide a good experience when you browse our Site, and also to help us improve our Site. By continuing to browse the site, or by clicking “Accept” on our cookie consent banner, you are agreeing to our use of cookies.

7.1 What are Cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

7.2 How We Use Cookies

We use the following types of cookies:

• Strictly Necessary Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
• Analytical/Performance Cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Google Analytics: We use Google Analytics to collect information about how visitors use our Site. This information is used to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from, and the pages they visited. For more information on Google Analytics cookies, see the official Google Analytics page: Google Analytics Cookie Usage. You can opt-out of Google Analytics tracking by visiting: Google Analytics Opt-out Browser Add-on. Google’s privacy policy can be found here: Google Privacy Policy.
• Functionality Cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • WordPress Cookies: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, WordPress will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, WordPress will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

7.3 Google Search Console

We use Google Search Console to help us monitor our site’s performance in Google Search results. Google Search Console collects data such as search queries, clicks, and impressions, which helps us understand how users find our site and to optimise its visibility. This data is aggregated and does not typically identify individual users to us. Google processes this data in accordance with its privacy policy: Google Privacy Policy.

7.4 Managing Cookies

You can manage your cookie preferences through our cookie consent banner when you first visit our Site. You can also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

For more information about cookies, and how to disable them, please visit www.allaboutcookies.org.

8. Data Storage and Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your data may be transferred to, and stored at, a destination outside the UK and the European Economic Area (EEA). For example, if our service providers are based outside these areas (e.g., Google Analytics). Where this is the case, we will take steps to ensure that your data is treated securely and in accordance with this privacy policy and that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

9. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

10. Your Data Protection Rights (GDPR)

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data (commonly known as a “data subject access request”).
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data.
• Object to processing of your personal data where we are relying on a legitimate interest.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party (data portability).
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details in Section 1.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

11. Children’s Privacy

Our Site and services are not intended for children under the age of 16, and we do not knowingly collect data relating to children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.

12. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the “Last Updated” date at the top. You are advised to review this privacy policy periodically for any changes.

14. How to Contact Us

If you have any questions about this privacy policy or our privacy practices, or if you would like to exercise any of your data protection rights, please contact us:

15. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.